VIDA Fitness
Industry: Fitness and Wellness
Services: Photo Production | Video Production | Content Strategy | Script Writing | Talent Acquisition | Wardrobe Styling | Creative Direction | On-Set Production | Video Editing
Video Strategy & Production for a Game-Changing Launch Campaign
COMMERCIAL VIDEO PRODUCTION
From strategy to final cut, IRL handled every detail from strategy and scriptwriting to production and editing, so VIDA could launch their new Reston location with confidence. This is the hero spot.
AURA SPA + BANG SALON
REFORMER PILATES
LONGEVITY SERVICES
EQUIPMENT SPOTLIGHT
BAR VIDA
PENTHOUSE LOUNGE
CASE STUDY:
Wellness, Reimagined in Reston
When VIDA Fitness prepared to open its new social wellness club in Reston, Virginia, they needed more than a spotlight; they needed storytelling that would excite, inspire, and attract new members. IRL Agency stepped in to craft the video strategy and production that powered VIDA’s launch paid ads campaign.
The Challenge
Introduce VIDA’s new concept to a crowded, competitive fitness market.
Showcase the premium amenities and elevated lifestyle that set VIDA apart.
Create a library of short-form video content tailored for paid social campaigns.
The Strategy
From start to finish, IRL Agency built the foundation for VIDA’s campaign success:
Video Strategy → Defined the creative direction, messaging, and formats designed to drive awareness and engagement.
Concept Development & Scriptwriting → Crafted narratives that blended educational, promotional, and lifestyle elements.
End-to-End Production → Managed pre-production, a two-day commercial shoot, and close collaboration with our video editor to ensure every asset aligned with strategy.
The Execution
In just two days of filming, we produced seven dynamic short-form videos. Each was designed to highlight:
VIDA’s state-of-the-art Reston facility
Premium services like cryotherapy, pilates, and the elevated food and beverage
Expert-led classes and VIDA’s community-driven fitness approach
The final edits delivered a versatile, high-quality content suite built for paid social campaigns, ready to engage audiences and fuel VIDA’s Reston launch.
The Impact
VIDA launched with a strategic video library that captured the brand’s premium positioning and set the stage for sustained growth. The assets continue to support paid advertising efforts, turning attention into memberships and establishing VIDA as a leader in wellness innovation.
Let’s Build What’s Next
From concept to final cut, IRL makes video strategy and production seamless. Ready to launch your next campaign? Let’s bring your vibe to life.
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