VIDA Fitness
Industry: Lifestyle / Health & Wellness / Fitness / Gym / Spa / Salon / Restaurants
Services: Content Strategy | Video Production | Creative Direction | Script Writing | Talent Acquisition | Wardrobe Styling | On-Set Production | Video Editing
Launching a Premium Fitness Club With Paid Ads Content Strategy and Video Production
COMMERCIAL VIDEO PRODUCTION
From first draft to final cut, we brought VIDA Reston’s paid ads campaign to life with seven original videos. Start here with the hero spot.
AURA SPA + BANG SALON
REFORMER PILATES
LONGEVITY SERVICES
EQUIPMENT SPOTLIGHT
BAR VIDA
PENTHOUSE LOUNGE
CASE STUDY:
Wellness, Reimagined in Reston
When VIDA Fitness prepared to open its new social wellness club in Reston, Virginia, they needed more than a spotlight; they needed storytelling that would excite, inspire, and attract new members. IRL Agency stepped in to craft the video strategy and production that powered VIDA’s Reston launch paid ads campaign.
The Challenge
Introduce VIDA’s new concept to a crowded, competitive fitness market.
Showcase the premium amenities and elevated lifestyle that set VIDA apart.
Create a library of short-form video content tailored for paid social campaigns.
The Strategy
From start to finish, IRL Agency built the foundation for VIDA’s campaign success:
Video Strategy → Defined the creative direction, messaging, and formats designed to drive awareness, engagement, and clicks.
Concept Development & Scriptwriting → Crafted stories that blended educational, promotional, and lifestyle content.
End-to-End Production → Managed pre-production, a two-day commercial shoot, and close collaboration with our video editor to ensure every asset aligned with the strategy.
The Execution
In just two days of filming, we produced seven dynamic short-form videos. Each was designed to highlight:
VIDA’s state-of-the-art Reston facility
Premium services like cryotherapy, pilates, and the elevated food and beverage
Expert-led classes and VIDA’s community-driven fitness approach
The final edits delivered a versatile, high-quality content suite built for paid social campaigns, ready to engage audiences and fuel the success of VIDA’s newest location.
The Impact
VIDA launched with a strategic video library that captured the brand’s premium positioning and set the stage for sustained growth. The assets continue to support paid advertising efforts, turning attention into memberships and establishing VIDA as a leader in wellness innovation.
Let’s Build What’s Next
From concept to final cut, IRL makes video strategy and production seamless. Ready to launch your next campaign? Let’s bring your vibe to life.
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