VAGABOND bar and Kitchen / 1842 Restaurant group
Industry: Hospitality / Restaurants
Services: Content Production | Photography | Videography | Creative Direction | Social Media Strategy | Social Media Marketing
Launch Campaign For New Restaurant Concept
SOCIAL MEDIA STRATEGY AND MARKETING
PHOTOGRAPHY
CASE STUDY:
1842 Hospitality Group needed to attract customers to their new restaurant concept, Vagabond, in Washington DC. Their key issue was not just reaching a new audience, but also ensuring that their content genuinely reflected the unique personality and experience of Vagabond.
IRL Agency developed a targeted brand campaign focused on Vagabond's core story and its distinctive offerings, including its diverse coastal menu, rooftop experience, and lively brunch and dinner scenes. This involved producing high-quality photo and video content, including a high-end restaurant commercial, backed by a strategic growth campaign.
The content was rolled out on Facebook and Instagram with a tailored brand voice and content strategy, bolstered by organic engagement techniques to maximize reach and resonance. It successfully introduced Vagabond to a broader audience in Washington DC, creating a buzz around its unique dining experience ultimately leading to increased reservations and sold out events.
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