Urban adventures companies / VIDA
Industry: Lifestyle / Health & Wellness / Fitness / Gym / Spa / Salon / Restaurants
Services: Campaign Development | Content Production | Photography | Videography | Creative Direction | Social Media Strategy | Social Media Marketing
A Content Production Partnership
VIDEO PRODUCTION
Click to watch the grand tour of vida’s new ballston location! produced by irl.
SOCIAL-FIRST VIDEOGRAPHY
CASE STUDY:
Partnering with Urban Adventures Companies (including VIDA Fitness, Aura Spa, Bang Salon, SweatBox, VIDA Pilates, Bar VIDA, and Penthouse Pool and Lounge), IRL Agency embarked on a journey to redefine and elevate their digital presence through compelling video content. As the dedicated content production arm for VIDA Fitness, we seamlessly integrated with their internal marketing team, creating tailored videos that resonated with their brand essence and timely marketing objectives.
From boosting Penthouse Pool memberships and showcasing the diverse group fitness classes to promoting their flagship THRIVE 5k race and offering an immersive tour of their newest location, our end-to-end video production services encompassed every facet—strategy, pre-production, day-of execution, to post-production. VIDA Fitness chose us for our innate understanding of their brand, our ability to produce content of a superior quality than previously possible, and our expertise in creating content optimized for both organic and paid social reach.
Key Results:
1.2 Million Video Views
17.1k Engagements
Ready to transform your brand? Let’s bring your vibe to life.
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