Reston Town Center + BXP
Industry: Commercial Real Estate / Retail / Hospitality / Restaurants
Services: Social Media Strategy | Social Media Marketing | Content Strategy | Creative Direction | Campaign Concepting | Content Production
How IRL Revitalized Reston Town Center's Social Media Presence
SOCIAL MEDIA STRATEGY AND MARKETING
SOCIAL-FIRST VIDEOGRAPHY
PHOTOGRAPHY
CASE STUDY:
We partnered with BXP Properties to revitalize Reston Town Center’s social media presence, transforming a previously graphic- and event-heavy feed - lacking personality and connection - into a vibrant, engaging community hub.
By deeply understanding RTC’s brand ethos, unique mixed-use identity, and key audiences, we crafted a tailored content strategy and distinct brand voice that positions RTC as the insider guide to dining, retail, events, and community life in the DMV.
The result is a dynamic social media presence that truly reflects the urban heart and energy of Reston Town Center.
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