Osteria Marzano
Industry: Hospitality / Restaurants
Services: Campaign Development | Influencer Marketing | Content Production | Photography | Videography | Creative Direction | Social Media Strategy | Social Media Marketing | Paid Ads Strategy and Management
How IRL Built a Viral Marketing Campaign With a Cheese Wheel
SOCIAL MEDIA STRATEGY AND MARKETING
“The influencer posts brought in so many people tonight! It was the best night we’ve ever had aside from major holidays!! Thank you!””
INFLUENCER MARKETING
@NomzAllDay
2 Million Views
125.5k Engagements
52k Shares
@DevourDC
1.7 Million Views
133k Engagements
55.5k Shares
@DistrictEats
750k Views
1k Engagements
30k Shares
@DMVFoodFinds
145k Views
5,600 Engagements
3k Shares
PHOTOGRAPHY
CASE STUDY:
Osteria Marzano is a trendy Italian restaurant located inside an office building in Alexandria, VA. The owners were frustrated that their content did not reflect the brand's vibe or customer experience.
We created high-quality photo and video content that leaned into their authentic Italian family culture and showcased their menu items, staff, and overall vibe. Then, we created an influencer campaign around their grand cheese wheel experience - one of the only ones in the DMV!
Our services increased their followers by seven times the amount we started with, and significantly increased brand awareness, and thus reservations and revenue. IRL transformed OM into a must-visit spot for the younger DMV crowd!
Key Results:
6.7 Million Impressions
Increased their social media followers by 7x
30% increase in reservations during the influencer campaign
Ready to transform your social? Let’s bring your vibe to life.
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