Blackleaf Organic Vodka
Industry: Alcohol / Spirits / Vodka
Services: Campaign Development | Social Media Strategy | Social Media Management | Branding + Strategy | Content Creation | Graphic Design | Photo Production | Creative Direction
Redefining Luxury Vodka: Blackleaf’s #IAmABlackleaf Campaign
SOCIAL MEDIA STRATEGY AND MANAGEMENT
“IRL has been instrumental in bringing our brand to life on social media. Key ideas they have suggested are now cornerstones of our brand. IRL rolls up their sleeves to become your partner + brand champions, elevating your marketing capabilities.”
Kevin, Founder of Blackleaf
PHOTOGRAPHY PRODUCTION
GRAPHIC DESIGN
Case Study:
Blackleaf Vodka, the world’s first premium, organic French vodka from DC, partnered with IRL Agency to increase its brand visibility in the DMV area. Our team created an innovative #IAmABlackleaf campaign spotlighting “Black leaves” in the community - or unique standout individuals - weaving their inspirational stories into the fabric of Blackleaf's identity. This not only elevated brand awareness but also deepened consumer understanding of the brand's ethos.
Simultaneously, we introduced the concept of "laidback luxury" into Blackleaf's brand strategy, celebrating hard-earned achievements with a smooth sip of vodka. Engaging in conversations relevant to the brand's values, from clean eating to supporting black-owned businesses, we humanized Blackleaf's social channels.
This strategic approach redefined luxury vodka, expanding Blackleaf's market reach while setting a new standard for authenticity and engagement in the luxury spirits industry.
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