Black Tap craft burgers & beer
Industry: Hospitality / Restaurant
Services: Social Media Strategy | TikTok Strategy | Instagram Strategy | Content Strategy | Creative Direction | Campaign Concepting
How IRL Transformed Black Tap’s Social Media Strategy Across Instagram, TikTok & Facebook
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA CREATIVE DIRECTION
CASE STUDY:
We partnered with Black Tap to overhaul their social media strategy with the goal of elevating their presence across Instagram, TikTok, and Facebook. By identifying their target audiences and crafting engaging content strategies and campaign concepts, we produced an executable strategy that shows Black Tap’s whole guest experience. This project helped Black Tap tell a more cohesive and impactful brand story, resonating with their diverse audiences.
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