Black Tap craft burgers & beer
Industry: Hospitality / Restaurants
Services: Social Media Strategy | TikTok Strategy | Instagram Strategy | Content Strategy | Creative Direction | Campaign Concepting
Transforming a Global Restaurant Brand with Social and Content Strategy
SOCIAL MEDIA STRATEGY
“IRL was the clear winner in our search for a social agency to revamp our Instagram and TikTok and the quality and thoughtfulness of their work completely reinforced that decision. They are beyond talented in their field, experienced, smart, innovative, and a pleasure to work with!”
- Tara, Director of Marketing
SOCIAL MEDIA CREATIVE DIRECTION
CASE STUDY:
We partnered with Black Tap to overhaul their social media strategy with the goal of elevating their presence across Instagram, TikTok, and Facebook. By identifying their target audiences and crafting engaging content strategies and campaign concepts, we produced an executable strategy that shows Black Tap’s whole guest experience. This project helped Black Tap tell a more cohesive and impactful brand story, resonating with their diverse audiences.
Ready to transform your brand? Let’s bring your vibe to life.
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